Improving Disneyworld Paris Financial Position and Competitiveness Assignment

upward(a) Disneyworld Paris Financial Position and Competitiveness - Assignment ExampleEuro Disneys economic profits in the years immediately after it was launched fell far below expectations. Even though the Disney executives carefully carried let on an extensive analysis of the market conditions in Europe and France, in specific, on that point were significant failures that happened. The problems were caused by an sort of issues such as the wrong evaluation of market conditions and expectations about Frances future economic development, the happenings in the property market, highly priced tickets, and cultural misunderstandings. In spite of its popularity in Europe, the Disney Park in Paris has non registered as many guests as identical theme parks in America and Asia. What is evident is that there was not enough research conducted on the demographic and cultural characteristics of France, as well as the expect of the European mainland, before the launching of the theme park in 1992. There are very apparent differences between European and American culture. According to Dennis (2014), investors from the parent company, Walt Disney in America, did not take into account the position that European customers did not have similar entertainment objectives with their American counterparts.It was presumed that customers would come to Disneyworld Paris from all oer Europe. However, there was no research into factors such as the diversity of European cultures, the definitions that each of these cultures attributes to the concept of entertainment, and the formulation of cultural imperialism.