Rhetorical and cultural analysis Essay Example | Topics and Well Written Essays - 1750 words

Rhetorical and heathenish analysis - Essay ExampleRhetoric and cultural/critical analysis will emphasize on the study of culture, public discourse and texts, and its analysis processes of the influence to the nine in multiple media, including essays, books, mass-mediated, speeches and online public discourse. distinguishable authors in multiple media social function texts, tellys, films, images and other sets of objects in media in order to express and bring out a means that will be see differently with regard to culture. Context One message that has incorporated several sets of objects was the campaign advert of Ron Paul in 2012 when he was campaigning for GOP nomination. He do determination of visual aid to pass on a message that would boost his polls in the presidential election. The visual aid make use of texts and video to create an impression in the minds of people. This advert was run on national television receiver in the different media companies. Running the adver t using television media achieved a lot compared to medias like newspaper that many do not read in depth but are interested in the overview of the message. Using television to convey the message meant that the message would capture a large audience. In America, 98% of the households own a television set thusly airing the advert would lead to lots of views (McDonough). Compared to the number of people who read text in newspaper the use of video was best suited to return the message. In America the people who read the printed newspaper are estimated to be at 23%. Main aim of using media is to pass on breeding and thus there is need to choose the best method (PewResearchCenter). The presidential aspirant also made use of newspaper to pass on his message in the campaign but the video is what created impact in the rise of his poll. The text and video are connected in that they both are universe used to convey a similar message. Rhetoric Analysis The rhetoric devices identifiable in th e set of objects used in the television and newspaper was the use of Enumeration. Ron Paul makes a details summary of the troops in the lay East and gives a vivid description of the kind of lifestyle in the Middle East with the presence of foreign troops in the land. This vividness helps great a clear picture in the mind of the viewer. He has also made use of metaphors where he tries to compare the situation in the Middle East with the hypothetical situation in Texas. The metaphor is seen where foreign troops have comply and positioned themselves in Texas and he says that the same situation in the Middle East. He has also used allusion to make reference of the promise made by death chair Obama during campaigns that he would get the troops of America out of the Middle East but he has not done that hence he has not unploughed his promise and thus he should not be chosen (ODonnell). These are the noticeable rhetorical devices you will find in the video. There was also elaboratenes s or the use of the word revolution. His campaign was based on revolution and freedom rhetoric to capture the audience through their patriotism. The similarity between the video and the text is that they are conveying the same message using the same rhetoric devices. The video and the text however have very different impacts to the society that the message is intended for. The Video was aired in